Leading Innovation for Sustainable Future

My role

Graphic Designer

PROJECT TYPE

Brand and Identity Design, Publication Design

Company

TFE Global is a leading technology management company in Malaysia. Founded in 1994, it started its journey by intriducing water technology for human, health and industries

ABOUT THE PROJECT

To stay ahead of changing times and fast paced technological growth, Techno-Food Engineering changed its name to TFE Global. I was approached by TFE Global to design a new brand identity for the company. The initial project was to design its new logo and some of stationery items such as business cards and letterheads, later expanding into brochures, flyer, banners, website design and other materials, as the company grew and created subsidiaries, TFE Water Systems and TFE Energy.

FINAL RESULT

Logotypes

the process

From old to new

OLD LOGO

NEW LOGO

For the logo of the parent company, TFE Global, my goal was to give the brand a refreshed new, modern looks while keeping the original green color. Lowercase letters gave the logotype a more natural, flowing look, compared to the original, all uppercase text.

The logo featured a mark made of abstract T, F, and E

FINAL RESULT

Marketing materials

Stationery design: business cards, letterhead, and envelope

TFE Font

Brochures and flyers

Roll-up banners

Website

Let's chat!

I'd love to connect with you! Let's talk about anything, and grab some coffee

© Anastasiya Pak 2020